FLIQ had another groundbreaking year in 2023, proudly leading the creative direction and partnerships for Heineken Nigeria’s UEFA Champions League semi-finals campaign in Warri, Delta State—for the second year in a row. This activation brought together sports, lifestyle, and digital influence, featuring talents Wofiada, King Cregz, Sheggzolusemo, and Styleconnaisseur.

We also collaborated with Addmie on a crafted production that celebrated the mother-son bond. From scripting to influencer partnerships, production, and final execution, we were thrilled to bring the concept to life with our talents Demure and Thefirefunmi, showcasing heartfelt storytelling and premium-quality production.

In another exciting win, FLIQ secured a partnership between global fast fashion giant Fashion Nova and our client Spirine Chevy, amplifying her influence on an international scale.

This project reinforced FLIQ’s ability to execute large-scale campaigns with global brands while spotlighting the power of local talent.

2024 marked a major leap in FLIQ’s growth story. We were honored to receive an exclusive invitation from PUMA Nigeria to the launch of Davido’s new collection, part of an immersive flight experience that captivated audiences nationwide. Our talents Boluwatife and Quick Steph attended the event, adding star power and media traction to the celebration.

FLIQ also achieved significant pan-African expansion, forming strategic partnerships across Kenya, Ghana, South Africa, and Rwanda. This milestone aligned with our broader mission: To break down geographical barriers and position Africa’s creative economy on the global stage.

We believe in the potential of unconventional African businesses, and we’re proud to lead conversations and collaborations that inspire economic progress across the continent.

Another major highlight of 2024 was securing an ambassadorial deal between our comedic talent, Layi Wasabi, and MOMO Nigeria. This partnership reflected our commitment to building bridges between authentic storytelling and corporate engagement, and we were thrilled to play a pivotal role in bringing it to life.

To close out the year 2024, FLIQ partnered with Disney+ and Kugali Media to celebrate the premiere of the groundbreaking animated series, IWAJU. The event was a cultural moment, attended by some of our vibrant talents, and was a powerful reminder of Africa’s rising global influence in storytelling and animation.

The year began with our Annual Management Dinner, a heartfelt celebration of the incredible talents and clients who consistently elevate the FLIQ brand. It was a joyful moment of reflection, gratitude, and connection.

In partnership with Diana Eneje and her beauty brand The Shine Cartel, FLIQ facilitated retailer partnerships and influencer engagement, along side MIRRORS BEAUTY setting the stage for further brand expansion and visibility.

We managed PR and bookings for our client, South African artist Nadia Nakai, supporting the Lagos launch of her album “Braggacy”—a vibrant rollout that connected her music with the city’s buzzing nightlife scene.

In line with our values, we proudly spotlight the women powering our agency. 95% of FLIQ’s workforce and many of our clients are women—a fact we wear with pride. As we say: “WOMEN DO IT BETTER.”

In March, we led the creative direction for One Wellness WH, a prestigious, female-centered wellness clinic. FLIQ developed and produced a docu-style series to celebrate International Women’s Day, honoring fertility, strength, and the women leading wellness innovation in Africa.